Bloom Dental

Overview

1. Designed for four very different users: practitioners, dental assistants, front-desk staff, and patients, defining personas and user stories for each.

What I designed

1. Scoped 12 core features, from patient overview, imaging, and exams to scheduling, billing and insurance, messaging, and analytics, organized into clinical and patient-experience architectures.
2. Designed tools to replace manual work, including clinical notes, shareable doctor’s report cards, and appointment reminders, built into the daily workflow instead of handled by hand.
3. Designed a patient portal where patients could complete forms, review treatment plans, schedule visits, and contact the office.

How I worked

1. Led UX and UI design for Bloom Dental Group, shaping a new practice-management SaaS for dental offices ranging from single clinics to multi-location practices.
2. Benchmarked existing practice-management products and found none that combined the functions practices needed with an interface staff could use without workarounds.
3. Interviewed stakeholders and dental staff about their daily work, uncovering cluttered screens, poor navigation, and tasks like notes, reports, and appointment reminders still done by hand.
4. Tested ideas early with paper sketches alongside stakeholders and dental professionals, then moved to wireframes and functional high-fidelity prototypes before development.
5. Delivered a UI kit and style guide covering typography, color, and core components, giving developers a consistent foundation to build from.